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About Jack Daniel's
Jack Daniel's Old No. 7 is the flagship expression of the Jack Daniel’s distillery, known for its smooth, mellow character. Made in Lynchburg, Tennessee, it’s crafted using the signature “Lincoln County Process,” where the whisky is filtered through charcoal before aging in handcrafted barrels. This process gives Old No. 7 its distinctive taste, featuring notes of caramel, vanilla, oak, and a hint of charcoal sweetness. Often referred to as a Tennessee whiskey rather than bourbon, Jack Daniel's Old No. 7 is versatile, enjoyed neat, on the rocks, or in classic cocktails, making it one of the world’s best-selling whiskies.